Multinational oil and gas brand Shell has unveiled its new #makethefuture campaign featuring international musicians Jennifer Hudson, Luan Santana and Pixie Lott.

The interactive music video highlights the need for 'greater global collaboration' to create cleaner energy solutions for future generations. Hudson commented 'We all face moments of adversity in life and, often times, it's simply the hand one has been dealt. But there is so much that we can do to support one another as a unified force and that is just one of the many reasons why I'm supporting the Santa Marta community. My son David turned seven this year, and I want him to grow up and inherit a planet where everyone is working together on one accord for the greater good'.